With the objective of making the .barcelona domain go mainstream, Stereonoise helped the Fundación puntCAT to develop an unusual survey for Barcelona residents. We brought together urban clichés and funny anecdotes about day-to-day life in the city to create a feeling of citizenship both online and offline.
We created a landing page to complete the survey and developed a Press Management strategy. The campaign earned impacts with online media headlines, TV channels and radio stations, including TV3, RNE, Rac1, Timeout, El País, and more.
If you would like to see the results of the survey, you can find out where you can get the best bravas in Barcelona here (according to the survey participants).