Strategy / Production / Invention / Event Planning / Creativity

Paco Roncero – La Terraza del Casino

The idea

As delicious as it is creative, the “Taller de Paco Roncero” is a project Stereonoise has cooked up and let simmer at low heat. It’s a completely blank space where diners are presented with a meal that’s all about the synergies between their senses, with changes in color, humidity levels, temperature, and even scents in the room. It’s all accompanied by a masterpiece cooked up by a chef with two Michelin stars.

The results

A unique experience designed to reawaken the diners’ long-forgotten memories using cuisine as a narrative vehicle. At the opening event for the La Terraza restaurant at the Madrid Casino, multiple national and international media outlets attended, including radio and TV, generating a wide-reaching media impact.