Servei Estació, one of the major home improvement stores in Barcelona, is a project with a long history behind it. We worked with the client on multiple occasions, one being for a Father’s Day campaign, which was centered on earning media buzz with the “washing machine for men” invention. It could only be activated with by using the father-in-question’s fingerprint (something that seemed straight out of science fiction in 2005!).
More than 35,000 media impacts across 5 continents were generated, involving more than 1500 interviews in the months following the launch of the washing machine. Pep still fondly remembers the endless hours he spent on a plane that year…